Each individual has there own opinion and taste when it comes to fine art. Deciding if the art you are viewing appeals to you or not is quite the subjective experience. Collecting art on the other hand depends on a variety of factors. Some collectors follow an artist as they grow, some follow what certain art magazines say which artist is hot or not, and some hire a curator to tell them what they should buy. Buying an original piece is a guarantee that you will be the only person in the world to own it. Photography, and some fine art are faced with different market considerations. Some fine art is produced in limited editions. Most fine art photography is produced in limited editions as well. There are certain photographers that will sell an original piece, but the majority tends to sell in editions. Editions can range in size from one of two, to one in 1000, to even open ended editions. As a fine art photographer I collect and produce only small limited editions. To me the value in collecting fine art photography is at the low end of limited editions. Personally, I only produce a maximum run of five prints, and on my larger works I limit the edition to two. And when I purchase a piece from another photographer I admire, I do not seek out editions that are greater than seven. The smaller the edition, the greater the value the work will retain in the long run. ZIA only represents photographers that keep their editions on the low end, to ensure future value appreciation for those that purchase the work. Once an edition is sold out the negative, or digital file is destroyed to prevent the creation of future editions. This ensures the art works future appreciation, and for the photographer, a lasting knowledge that our work will never be replicated by future generations.
Photo Credit: John Vlahakis
Art Now Miami came to a close on Sunday December 4th. Four days of non-stop activity centered on our world of art.
Waiting In Line
Artists, collectors, gallerist’s, and the general public all came together for four days in Miami and Miami Beach. Every night there was some party going on somewhere at one of the multiple art venues. Our own Art Now venue had back-to-back evening cocktail parties that extended the fair hours. Celebrity sightings were common. Joan Allen and the House Wives of New York City all came through our space, with Ms. Allen asking for additional information on several of our artists. The Housewives were strictly gossiping about each other, as their camera crew filmed them going through Art Now.
Attendance was steady and with each successive day the quality of art fair attendees seemed to improve. Art Now was a new fair addition to the Miami landscape, and though it wasn’t as busy as the other fairs, it seemed to bring attention to the galleries there. We most likely will not repeat at Art Now next year. ZIA will look to attend one of the other fairs next year, as attendance and buying activity seemed stronger at the other venues. We did plant the flag in Miami for the first time, and we did make connections with buyers from around the U.S., even arranging for one artist to be considered by corporate giant Microsoft’s Gallery curator. And we did sell art too!
Attending an exhibit such as this was time consuming and taxing for the ZIA staff, not only for those who went, but also for those who stayed behind and kept the doors open at the gallery. Despite the difficulties in pulling off such an event, ZIA will look to attend other art fairs in 2012, with an eye toward building the gallery and artists we represent to the collecting art world. In the mean time we’re posting additional images from the four days for your consideration.
Photo Credits: John Vlahakis
Seeing that this is the first outside art event ZIA has participated in we are beyond excited. Anne Hughes and Mary Burke have done an outstanding job in getting the art work down to Miami, and in setting up the space we’ve rented at the Art Now fair. Their travels to Miami are the makings of a modern day version of Trains, Planes, and Automobiles. Despite getting into an accident, being towed 60 miles, changing rental car companies, and making it down to Miami Beach all in one piece, including the art work, they have set up an exhibition space that we can call home, though as Mary liked to point out, that perhaps after four grueling days of exhibiting, we’ll want to go home. Who would? Sun, fun, and art work in Miami in December? Who wouldn’t want the party to last! Couple of pix to show you the Catalina Hotel from the outside, and the space prior to finishing it up. The hotel itself is a stich. A cross between a modernesque boutique hotel and bordello. A lot of red in the hallways and rooms. Two doors down from Aqua Miami, it’s a great location on Collins Avenue in the heart of South Beach. We’re looking forward to the crowds, (hopefully), and to representing and selling our artists. If by chance you made the sojourn down to Florida, please do stop by. More later as the show progresses!
Photo Credit: John Vlahakis